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Samana Developers expands sales team with new GM

July 25, 2021
real estate

Samana Developers, a leading real estate company in Dubai, has announced the promotion of Dalya Lebbihi to the post of general manager of sales and operations along with 55% increase in sales workforce to double the sales revenue in 2021.

An Algerian national, Lebbihi has a wealth of experience of working with Dubai’s top real estate developers with expertise in corporate real estate - including industrial, multi-family, retail property asset and portfolio management.

The executive promotion is part of developer’s consolidation of its UAE operations and aligning its sales strategy with three new project launches.

Samana Developers’ new projects are currently under necessary approvals from the relevant authorities.

Lauding the promotion, CEO Imran Farooq said: 'Lebbihi has played an instrumental role in recent boost in sales with her successful strategy. Since her joining Samana, our sales has increased considerably.'

Samana Developers completely sold out its AED185 million Greens and Hills projects in 2020. Company also managed to fast-track the construction by introducing drastic changes in the way construction is done for its 327 units at two projects.

It is now planning to launch three new residential projects in the investor hot-spots of Dubai.

Amid growing sales, Samana Developers has increased the headcount by 55% for 2021 to double up the sales revenue to fund new projects.

On her promotion, Lebbihi said: 'I am honoured to work with a developer which is innovative and customer-centric.'

'This strategy helps us even in the toughest times of Covid-19, and at a time when people are looking for healthy and affordable residences which Samana builds,' she added.

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