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This is when the H&M X Simone Rocha collaboration will land in the UAE

January 19, 2021

A collaboration with the Irish designer is the latest high-profile launch for the high-street giant

H&M has further flexed its high-fashion prowess with the announcement of its latest designer collaboration, which will see the high-street major's team up with Simone Rocha.

Launching in the UAE on Thursday, March 11, the London designer’s range with the Scandinavian retailer will comprise her signature feminine and delicate designs, with all the detailing her ready-to-wear collections are known for.

While the full collection is yet to be unveiled, fans have been given a glimpse of what to expect with a star-studded preview video, which features Normal People’s Daisy Edgar-Jones, as well as models Adwoa and Kesewa Aboah and Tess McMillan.

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me,” Rocha said.

She follows in the footsteps of Kenzo, Moschino and Balmain, which have also released collections with H&M.

“As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of,” Rocha added.

The March release date will coincide with the label’s 10-year anniversary, making the moment even more special for the designer.

Customers can expect dresses, tunics, jackets and footwear, as well as outerwear and accessories.


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