A total of 104,698 sales transactions were recorded in store over the three-day perio

Dubai Duty Free marked its 37th anniversary in style as it welcomed passengers travelling through Dubai with a special 25 per cent discount on a wide range of merchandise over three days from December 18-20.

The 72 hours anniversary sale, which was also extended to its ‘Home Delivery’ customers, resulted in sales of Dh69.990 million ($19.175 million).

From a category point of view, perfumes was the highest selling category with sales of Dh17.613 million during the three-day period. Sales of cosmetics reached Dh8.179 million, while sales of watches topped Dh7.891 million. Sales of tickets for the Dubai Duty Free Millennium Millionaire and Finest Surprise promotions combined reached a staggering Dh7.373 million, making it the fifth most popular category.

Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free, said: “We are happy to see such a positive result during our annual anniversary sale both in store and online. This is very much a ‘thank you’ to our customers and while there have been less travellers than usual at Dubai International Airport, it was great to see them respond to this special offer. I would like to thank everyone for marking this special occasion with us and a special thanks to our staff, who did a great job in serving the passengers and online customers alike.”

Over the three-day period a total of 104,698 sales transactions were recorded in store. Meanwhile online sales doubled during the same period with the ‘Click & Collect’ service, which offers travellers the chance to order goods in advance of their flight, generating over Dh6.944 million in the 72-hour period. A total of 6,331 orders were received in advance of customers travelling.

Dubai Duty Free’s Home Delivery Service, which was launched in June of this year and is available for UAE residents, recorded Dh3.964 million in sales with a total of 2,398 orders made. Over 12,900 units were sold to Home Delivery customers with the best-selling categories including perfumes and cosmetics, fashion, food, and watches.

The Dubai Duty Free Anniversary offer was first introduced when the airport retailer marked its 20th anniversary in 2003 and continues to be popular over what is traditionally a busy travel period.

zawya