du to promote telecom transformation

United Arab Emirates, October 11, 2018

du, from Emirates Integrated Telecommunications Company (EITC), will showcase how its digital transformation strategies and initiatives to evolve conventional telecommunication services at the upcoming GITEX Technology Week.

By aligning with the UAE Vision 2021 and UAE Centennial 2071 national development plans announced by Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the telco will outline its targeted approach to usher in a new wave of innovation.

Osman Sultan, Chief Executive Officer, du – Emirates Integrated Telecommunications Company said, “In support of the UAE government’s vision and long-term connectivity goals, du is expending its resources and expertise to immerse the country in technologies of the future. All our services and solutions aim to enable UAE residents to make a positive impact through technology. GITEX will allow us to exhibit our digital transformation in terms of adopting next-generation technologies such as 5G, IoT, AI and blockchain, and our transition to futuristic digital services.”

du will highlight solutions that are helping it pioneer a data-driven economy of the future and transform its technological ecosystem to further drive the smart city agenda as a strategic partner for Dubai government’s Smart Dubai initiative to integrate technologies like ICT and IoT into its infrastructure.

Since its inception in 2006, du has cemented its position as the UAE’s leading digital communications company by playing a strategic role in transforming its technological landscape.

The telco is committed to taking the country to the digital age’s new echelons through an innovative portfolio of products, services and mobile applications supported by major retail and business footprint.

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