Abu Dhabi announces Eid Fest, Summer Season 2018 programme

Abu Dhabi, United Arab Emirates, June 7, 2018

The Department of Culture and Tourism – Abu Dhabi, DCT Abu Dhabi, has announced details of both the upcoming Eid Fest celebrations and the annual Abu Dhabi Summer Season, ADSS, 2018.

The celebrations get off to a spectacular start with a 24-hour mall mega sale, featuring discounts of up to 90 percent, as part of Eid Fest celebrations. With more than 500 stores involved, the sale will kick off at 10am on Friday, June 15th and run until 10am on Saturday, June 16th in a bid to bring families and friends to Abu Dhabi to celebrate this special occasion.

Aimed at cementing the Emirate’s status as a year-round tourism destination, the mega sale will be followed by the much-anticipated ADSS returning in its 5th edition between June 21st and August 18th.

Sultan Al Mutawa Al Dhaheri, Executive Director of the Tourism Sector at DCT Abu Dhabi, said, 'The Eid Fest celebrations and Abu Dhabi Summer Season are annual anchor activations that aim to underpin the Emirate’s credentials as a destination of distinction during the summer, especially for families looking for unmissable experiences and offers. It forms part of our long-term strategy to incentivise the private sector and tourism industry and get them involved in event development while building both regional and international awareness of the emirate's appeal.'

'Through this summer season, we aim to contribute to the increase of overseas visitors to Abu Dhabi, especially from top source markets including GCC and India, raise the average length-of-stay for visitors, and position Abu Dhabi as an attractive destination to visit during the summer,' he added.

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