Pre-loved fashion: My Ex Wardrobe returns refreshed in new location

Previously a pop-up concept, the store now has its own permanent location as a 3,000 square foot retail space in Umm Sequim Road

United Arab Emirates, January 11, 2018

My Ex Wardrobe is back and not only has it been re-branded as Retold, it is now located in a new space in Al Barsha, which will open to the public on January 22.

The pre-loved fashion brand was previously a pop-up concept but now has its own permanent location as a 3,000 square foot retail space at Shop 5, 9394 Avenues, Umm Sequim Road.

The contemporary boutique boasts an array of pre-owned designer and high-end clothing displayed across two levels.

On the shelves, shoppers can find branded treasures from Diane von Furstenberg, Stella McCartney, Christian Louboutin, Jimmy Choo, and many other design houses.

“I believe that beautiful clothes were made to be worn, so we’re making it our mission to give clothes a second chance at happiness,” says founder and chief executive, Sian Rowlands. “I’m a keen advocate of sustainable living and believe everyone can make better choices across all aspects of their lives, including fashion.”

Retold intends to remain conscious of the enormous waste that dominates the fashion industry. It hopes to create ripples in the local fashion market, with its mission to spark conversation among fashion enthusiasts.

With a vision of making wearable sustainability a practical lifestyle in Dubai — going green is the new black.

thenational