The First Group Marks Hotel Portfolio Milestone with Completion of TRYP by Wyndham Dubai

Property development firm celebrates the opening of its second upscale hotel in Dubai, heralding the debut of the TRYP brand in the emirate

Dubai, United Arab Emirates, September 10, 2017

Global property developer The First Group has taken possession of its second hotel property, TRYP by Wyndham Dubai, marking another significant milestone in its portfolio development strategy.

The completion of the 675 upper mid-scale hotel in Dubai’s sought-after Barsha Heights district, also marks the TRYP brand’s debut in the city, cementing The First Group’s position as a respected property development firm with a strong track record in the emirate.

The First Group and Wyndham Hotel Group celebrated the soft-opening of TRYP by Wyndham Dubai with a ribbon-cutting ceremony staged on the 10th of September.

Speaking at the ceremony, Danny Lubert, The First Group’s co-founder, said the completion of TRYP by Wyndham Dubai further strengthened his firm’s successful partnership with the world’s largest hotel management firm.

“As the world’s largest hotel operator, Wyndham’s management expertise is unsurpassed. With the opening of TRYP by Wyndham Dubai, we are proud to expand our partnership with the company and look toward the future with confidence as we develop new properties in key precincts across Dubai.”

The First Group, which has built its reputation on developing high-quality serviced apartments and aparthotels in Dubai, is rapidly expanding its presence in the city’s upper mid-scale hotel sector, with multiple properties set to open before 2020, the year Dubai hosts the World Expo. In addition to Wyndham Dubai Marina and TRYP by Wyndham Dubai, The First Group has appointed Wyndham division Ramada to manage the forthcoming The One at JVC, which is currently under development in Jumeirah Village Circle, and the recently announced Sky Bay Hotel in Business Bay.

TRYP by Wyndham Dubai is situated in one of the city’s most vibrant urban communities, Barsha Heights, which is home to many creative SMEs, local businesses and residential developments, as well as The First Group’s global headquarters. Key business districts including Dubai Media City, Dubai Internet City and Emaar Business Park are located nearby, as are top leisure, retail and entertainment destinations such as Mall of the Emirates, The Beach and The Walk at Jumeirah Beach. Stand out features of the hotel, which is described as a “hip upscale lifestyle property” by Wyndham, include a swimming pool, gym, innovative pop-up shop concept, ‘VYP’ Lounge for VIP guests and Premium Wyndham Rewards members, multi-purpose meeting and event spaces and two F&B outlets – Plaza Central featuring an outdoor terrace and the Dip Deck pool lounge.

“The handover of TRYP by Wyndham Dubai represents another major achievement for The First Group as we continue to expand our hotel portfolio in strategic locations across the emirate,” said Lubert.

“The Dubai Government has set out ambitious targets for the development of the mid-scale hotel sector as it prepares to welcome more than 20 million international arrivals annually by 2020, the year the city hosts the World Expo. “The First Group, in partnership with Wyndham Hotel Group, will play its role in helping to realise this vision by developing high-quality properties that set new benchmarks in Dubai’s upper mid-scale hotel sector.”

About THE FIRST GROUP

The First Group is an international hotel and property development company whose principals have built up their expertise and success in the global market over the last 30 years. The First Group management team draws from strong and diverse backgrounds in the fields of global property, finance, acquisition, marketing and product development. Its expert eye for emerging property market potential and prestigious partnerships with industry leaders means that their clients can enjoy secure and attractive returns from one of the world’s most vibrant hotel markets. With its headquarters in Dubai and global presence spanning Algeria, Azerbaijan, China Ghana, India, Kazakhstan, Nigeria, Oman, Russia, Saudi Arabia and Turkey, The First Group’s client base is expanding rapidly. For more details visit www.thefirstgroup.com.

About TRYP by Wyndham

Part of Wyndham Hotel Group, TRYP by Wyndham® represents more than 100 hotels and 17,000 rooms across the world. The brand caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris, France; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; Brisbane, Australia and New York City, U.S. Powered by the city, the brand celebrates openly displaying passion for the cities in which its hotels are located. Reservations and information are available by visiting www.tryphotels.com.

All TRYP by Wyndham hotels are either franchised by TRYP Hotels Worldwide, Inc. (THW), or its affiliate, or managed by an affiliate of Wyndham Hotel Group, LLC. THW is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN).

Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing more than 8,000 hotels and over 699,700 rooms in 79 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.