Arada unveils Dh24b Aljada development

United Arab Emirates, September 6, 2017

Sharjah will soon have the attention of every major developer in the region, as the emirate prepares to welcome 'Aljada' - its largest ever mixed use development.

Developed by Arada, Aljada is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings, such as a dedicated business park. His Highness Dr Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, unveiled the Dh24 billion project on Wednesday.

Slated for completion by 2025, the project will span over an area of 2.2 square kilometres and is located on the last major plot of undeveloped land in the heart of the emirate. Set to combine the ambition of the future with Sharjah's rich heritage, the development will play host to a total of population of around 70,000 upon its completion.

Prince Khaled bin Alwaleed bin Talal, vice chairman of Arada, told Khaleej Times after the launch ceremony that construction on the project will begin in the first quarter of 2018, and that phase one of the project will focus on the delivery of around 280 units. Construction will be spread out across 10 phases, and contracts for the megaproject will start being announced in December later this year.

'I think that this development really gets people to take a step back and say that Sharjah deserves a lot better than what it is getting from developers,' he said. 'And with the launch of this project we have proven just that.'

Speaking on the strength of the emirate's property market, Ahmed Alkhoshaibi, CEO of Arada, said: 'We tested the market early on with Nasma Residences and we had record sales. All of this confirmed our reports that Sharjah is the place to be. With Aljada, we expect to break our own records. People have seen the value of the destination, and the project is being well received by investors and end users alike; we have already sold over 150 units.'

Aljada's entertainment and leisure precinct, the Central Hub, is a significant addition to an emirate that is already widely regarded as the cultural capital of the Arab world. The beating heart of Aljada, the Central Hub will be a major draw for tourists and residents with its showpiece musical fountain display, situated in a designed urban piazza, populated with an array of cafes and restaurants. Among the Central Hub's other attractions will be the largest children's adventure and discovery complex in the Northern Emirates, alongside skateparks, and an extreme sports centre.

Arada's chairman, Sheikh Sultan bin Ahmed Al Qasimi, noted that Aljada reflects Arada's unwavering commitment to contribute to the Sharjah leadership's vision by creating unique urban communities with ample green spaces.

'We want to offer residents and investors upscale living experiences that are currently unavailable in the market and ensure a better life for everyone who visits, lives, or works in Aljada,' he said. 'We are confident that this development will raise interest in Sharjah even further while strengthening its position as a secure and sought-after investment destination. Aljada also seeks to attract businesses looking to establish their base out of Sharjah, the UAE's newest booming economic hub and a thriving business-friendly environment.'

The development includes an extensive residential mix including standalone villas, semi-detached villas, townhouses, lofts, and apartments, complemented by generous open spaces and facilities including F&B outlets, schools, healthcare clinics and mosques. A considerable portion of the masterplan is dedicated to green spaces and community facilities, creating an attractive opportunity for investors who want to buy in a new prime destination that perfectly captures the essence of Sharjah.

Aljada also offers superior connectivity, and is strategically close to several important sites. It is five minutes away from Sharjah International Airport and its adjoining free zone, the Sharjah International Airport Free Zone, and lies directly adjacent to University City, one of the Middle East's most prominent education hubs. The location is ideal for a convenient and traffic-free commute from Sharjah to Dubai or the Northern Emirates.

Sales for Aljada are now open, and interested buyers can visit Arada's stand at Cityscape Global between September 11-13. Following that, they can visit the dedicated Aljada sales centre located at the Radisson Blu Sharjah in the Badriyah Ballroom.