February 18, 2020

The new Adidas Originals campaign has been released, using the dramatic landscape of Al Ula as its backdrop.

The brand teamed up with four influential Saudi women for the campaign: designer and creative Alaa Balkhy, Arabic rapper Aseel Saraj, who goes by Leesa, fashion blogger Jory Al Maiman and avid skateboarder and actress Sarah Taibah. The campaign marks the sneakers' 50th anniversary.

According to the brand: 'The Superstar sneakers have cemented their iconic status in time, connecting people together across the pillars of art, music, fashion and sport under"...

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February 18, 2020

Atelier Zuhra put Arab design in the spotlight at London Fashion Week with a solo show on Saturday, February 15, presenting the Dubai couture house’s autumn / winter 2020 collection. Opulent gowns, featuring sequins, embroidered fabrics, feathers and jewels, were on display on the runway in the British capital’s famed Royal Opera House.

In the front row were celebrities, influencers and fashion lovers, gathered to see the latest offering from a brand that has quickly established itself as one of the Middle East’s leading couturiers. Atelier Zuhra was founded in 2015 by Omani designer Mousa Al Awfi, who named the brand after"...

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February 16, 2020

On her first day in the UAE, Ivanka Trump, US President Donald Trump’s daughter and adviser, chose to wear a piece by Emirati brand, Layeur.

Seen walking through Jumeirah Al Naseem Hotel, Trump was wearing Layeur's Keys design, a long sleeve tiered maxi dress. The metallic silk piece has a belted waist and contrasting panels on the neckline and sleeves. It retails at Dh3,270 on The Modist.

The Keys design also comes in a tunic style top, and in a yellow and white striped design.


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February 15, 2020

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.


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January 30, 2020

Many would suggest the notion of wearing the same T-shirt for more than a couple of days is within the purview of laundry-shy ­students or obsessive gamers. Thanks to a serendipitous spilt drink and some lost luggage, however, one company has developed the first top deliberately designed to be worn for 10 days straight.

“My luggage got rerouted and so delayed during my travels. I also had a tiny mishap on the flight, landed at my destination with only the clothes on my back and for more than 10 hours, I had to walk around with a stained shirt in tropic ­Hawaiian heat,” says Raymond Chng, brand director of Cori, the Singaporean"...

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January 24, 2020

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.

“We are very excited to showcase our latest innovations for activewear, sportswear and athleisure apparel at ISPO,” said Julien Born, President, Apparel, The LYCRA Company. “We look forward to working with brands, and their supply-chains, to create offerings"...

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January 23, 2020

Blow out the pink candles and make a wish—in 2020, Mary Kay Inc. will celebrate milestone anniversaries in some of its most important markets around the globe. The iconic Mary Kay Ash, with humble roots in small town, Texas, founded her namesake brand in 1963. The brand quickly developed into a worldwide phenomenon with millions of independent beauty consultants in nearly 40 countries. While beauty trends come and go, Mary Kay owes its staying power to something that never goes out of style: female empowerment and a greater purpose to do good.

“While our innovative skin care, on-trend color cosmetics, fragrances and body care products"...

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January 21, 2020

He has long been known for his opulent designs, many of which are seen on A-list celebrities. But less is known about what goes into the making of Michael Cinco’s lavish creations: a video posted by the Filipino designer on his Instagram page, featuring seven people transporting a wedding gown for the final fitting, has garnered quite a bit of attention.

The caption of the post reads: “It takes a village just to transport a three-metre couture wedding gown from the studio to the client’s final fitting.”

The sparkling Swarovski-studded gown features"...

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January 20, 2020

It’s the oldest cliche in the book. When women are pregnant, they are expected to look bigger than they usually do, and are accepted as such. However, after giving birth, there are misconceptions that women’s bodies miraculously bounce back to their pre-pregnancy sizes within a few weeks, while many are unaware that breastfeeding can be the cause of wardrobe malfunctions aplenty. Accordingly, most new mums are hardly prepared for the fact their pre-pregnancy wardrobe may be off limits for as many as two years, and that their pregnancy and post-pregnancy wardrobes will require a major makeover.

Maternity bras and swimwear


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January 20, 2020

Against the lapping waves of the Gulf, four chief executive officers greeted a gathering of journalists, retailers, and collectors, welcoming them to the first-ever LVMH Watch Week.

Stephane Bianchi of TAG Heuer (and the head of LVMH Moët Hennessy Louis Vuitton SE’s watch group) was joined by Ricardo Guadalupe of Hublot, Julien Tornare of Zenith, and Bulgari’s Jean-Christophe Babin on Monday as the four spoke of friendship among the brands and a group identity apart from the mass of watchmakers that will muster together to show new timepieces at the Baselworld watch expo later in the year.


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