March 4, 2020

Mary Kay Inc., a cosmetic industry leader in corporate and social responsibility, today announced they’ve joined the Sustainable Packaging Initiative for Cosmetics (SPICE) along with 17 current member organizations including Hermes, Chanel, Coty, Estee Lauder, and others, to guide sustainable packaging policies, drive packaging innovation, and to meet consumer’s expectations on understanding the environmental performance of products.

“At Mary Kay, we feel that pink is the new green,” said Keith Learn, VP of Procurement and Supplier Development at Mary Kay. “Together with SPICE and other industry leaders, Mary Kay"...

March 2, 2020

A sari does not typically feature illustrations of cameras or lipstick tubes or handprints. Yet it was these icons, coupled with bold stripes and polka dots, that helped Masaba Gupta etch a name for herself on the Indian fashion design scene. Her distinctive block-printed saris in an array of neon and monochrome combinations mean Gupta may not be the first South Asian designer who comes to mind when one thinks of femininity in its most stereotypical sense; after all, delicate florals and muted palettes are not exactly her forte. So her latest collection, comprising lenghas with whimsical daisy-splattered patterns in pastel colourways, decorated with sequins and beadwork, are certainly unexpected.

Masaba"...

March 1, 2020

Namshi, the #1 fashion destination in the Mena region, has partnered with Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, enabling Namshi customers to earn Skywards Miles with each purchase.

Namshi is the first fashion e-commerce player to launch a loyalty partnership in the Middle East with Emirates Skywards.

This partnership is applicable across all brands and products available on Namshi. Shoppers will earn 1 Skywards Mile for every $1 spent on the Namshi website or app. All Emirates Skywards tiers are eligible to earn Skywards Miles, and there is no minimum spend requirement to earn Miles. Skywards Miles can be spent on Emirates Skywards extensive range of"...

February 27, 2020

MCM Worldwide on Wednesday announced a joint venture with Al Tayer Insignia, the largest luxury retailer in the Middle East, marking the brand's direct entry to the UAE market.

The joint venture will be headquartered in Dubai and will open a new MCM flagship store in the Dubai Mall, Fashion Avenue in March.

MCM is a luxury lifestyle goods and fashion house and is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo.

“We"...

February 26, 2020

'If you are going to be hugging a lot of people, opt for a smaller hat' – and other tips and tricks

The Dubai World Cup returns to Meydan Racecourse on Saturday, March 28. All the race action aside, the event is a veritable fashion showcase, with evermore stylish headgear and dresses appearing each year. Here are some race-day collections and hat tips to take note of.

An outfit to remember

Race-day capsule collections have hit UAE stores, with clothes, bags, shoes and accessories"...

February 19, 2020

Rami Al Ali, a fashion designer sought out by celebrities such as Beyonce and Jennifer Lopez, has been appointed as a director of Millennial Beauty, a dedicated investment holding company which is managed by Dubai-based Millennial Capital.

Al Ali, named among the top 100 most influential leaders by Arabian Business, said: “I feel privileged to join the board of directors of Millennial Beauty, a very promising prosper firm. I will be invested heavily for the growth of this venture.”

Millennial Beauty operates and develops one of the most valuable beauty"...

February 18, 2020

The new Adidas Originals campaign has been released, using the dramatic landscape of Al Ula as its backdrop.

The brand teamed up with four influential Saudi women for the campaign: designer and creative Alaa Balkhy, Arabic rapper Aseel Saraj, who goes by Leesa, fashion blogger Jory Al Maiman and avid skateboarder and actress Sarah Taibah. The campaign marks the sneakers' 50th anniversary.

According to the brand: 'The Superstar sneakers have cemented their iconic status in time, connecting people together across the pillars of art, music, fashion and sport under"...

February 18, 2020

Atelier Zuhra put Arab design in the spotlight at London Fashion Week with a solo show on Saturday, February 15, presenting the Dubai couture house’s autumn / winter 2020 collection. Opulent gowns, featuring sequins, embroidered fabrics, feathers and jewels, were on display on the runway in the British capital’s famed Royal Opera House.

In the front row were celebrities, influencers and fashion lovers, gathered to see the latest offering from a brand that has quickly established itself as one of the Middle East’s leading couturiers. Atelier Zuhra was founded in 2015 by Omani designer Mousa Al Awfi, who named the brand after"...

February 16, 2020

On her first day in the UAE, Ivanka Trump, US President Donald Trump’s daughter and adviser, chose to wear a piece by Emirati brand, Layeur.

Seen walking through Jumeirah Al Naseem Hotel, Trump was wearing Layeur's Keys design, a long sleeve tiered maxi dress. The metallic silk piece has a belted waist and contrasting panels on the neckline and sleeves. It retails at Dh3,270 on The Modist.

The Keys design also comes in a tunic style top, and in a yellow and white striped design.

Trump"...

February 15, 2020

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.

“At"...